Digital Marketing Careers Are SKYROCKETING. Projected Job Growth is 112% Higher Than Average.
U.S. Bureau of Labor and Statistics
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Learn every aspect of digital marketing with our full-spectrum curriculum that covers:
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Who Is This Accelerated Program Made For?
Excel Your Career
with the American University Digital Marketing Professional Program
30-Hour Introductory Course
Want to get a jumpstart on your learning? Our 30-hour introductory course gives you the unique opportunity to become acquainted with the program before committing to the full extended course. Build a basic knowledge set in digital marketing, covering the various platforms for digital advertising, fundamentals of SEO and PPC, social media marketing, influencer marketing, affiliate marketing, and much more.
Hands-On Virtual Training
A career in digital marketing is achieved through combined knowledge of theory and practice in a range of disciplines. The bootcamp places a strong emphasis on experiential learning via real-world exercises, such as creative challenges, project-based tasks, and operational techniques that you can expect to do on the job.
Professional Portfolio Building
Throughout the bootcamp, learners have the opportunity to develop an extensive e-portfolio with real-world examples of websites, blog posts, email marketing, content strategy, data from PPC campaigns, and more to showcase their experience to hiring companies during the job search process.
The ability to show potential employers the proven results of your acquired skills and knowledge will give you an edge up from the competition and help with securing a position in the field.
Having agency experience when searching for a job is incredibly beneficial. It shows that you’re able to collaborate with a wide variety of people, including clients and cross-functional teams, to meet a common objective.
From the start of the bootcamp, students will assume assigned roles designed to model a digital marketing agency and will complete projects such as building brand architecture, pitch presentations, creative briefs, and more. Students are matched with real clients and given a dedicated budget to gain real-world experience they can showcase on their resume and within their portfolio.
With this 10-hour course, you will receive help with internship placement, enhancing your resume, mock interviews, developing your LinkedIn profile, as well as exclusive access to our professional networking program.*
Features to Put You Ahead of the Competition
The American University Digital Marketing Professional Program puts you at the forefront of digital marketing technology and innovation with: