American University Digital Marketing Professional Program

Join the High-Growth Field of Digital Marketing

Leverage Our Industry Partners

Our comprehensive training model and industry partnerships allow you to work with the industry’s most cutting-edge tools and technologies, gaining hands-on experience in digital advertising, social media marketing, search engine optimization, digital strategy, email marketing, and more.

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Microsoft

Access skill-enhancing educational content and build real-world advertising campaigns for student-led agency clients using real advertising credits.

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Facebook Blueprint

With 90+ online learning courses, Facebook Blueprint helps learners build their marketing skills across Facebook, Instagram, Messenger, and WhatsApp. Our team identifies the most useful learning content, integrating it seamlessly into the program curriculum so you’re able to get the most out of each training.

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HubSpot

Gain valuable hands-on experience and complete industry-recognized certifications using HubSpot’s Enterprise CRM software. While enrolled in the extended program, learners will use the same HubSpot tools, resources, and software that marketing and sales professionals use worldwide.

Up to $6,000 / Month Value

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Canva

Receive free access to Canva Pro for one year and enjoy 75+ million premium stock photos and graphics, 420,000+ templates, 100GB of cloud storage, and the ability to develop a comprehensive Brand Kit using your own logo, fonts, and colors.

$119 Value

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Hootsuite

Obtain free Hootsuite access, including access to Hootsuite Academy courseware (Hootsuite Platform and Social Marketing). Learners have the ability to obtain Hootsuite Platform Certification and Social Media Marketing Certification at no additional cost. Upon successful certification completion, learners can share their credentials on LinkedIn.

$298 Value

Click on the logo to learn more

Gain Job-Ready Experience in

Digital Marketing

In less than one year, the American University Digital Marketing Professional Program takes learners from no-experience to job-ready digital marketing professionals through immersive lectures, practical exercises and projects, virtual labs, and real-world simulations. Courses are taught by experts currently active in the field and are consistently refined to encompass the most current digital marketing practices. Students complete the program with an extensive e-portfolio that demonstrates their digital marketing knowledge to future employers or potential clientele if their goals entail building an independent client base.

The Hands-On Education

You Need to Succeed

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Immersive
Learning

When entering the digital marketing workforce, it’s important to have a solid understanding of marketing fundamentals and real-world experience to back up that knowledge. The Digital Marketing Professional Program simulates a marketing agency environment where learners partake in real-world projects and training exercises, gain hands-on experience with industry-leading tools, and build a robust e-portfolio showcasing their skills.

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Professional
Portfolio Building

Throughout the program, students will complete various projects that serve as the foundation for their professional e-portfolio. Having a polished portfolio gives students an edge up on the competition, allowing them to showcase their digital marketing skills to future employers or even clientele.

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Live, Online
Curriculum

Entirely virtual, synchronous classrooms with weekend and evening course schedules help accommodate busy schedules and provide increased flexibility for working professionals. With a built-in network of industry-leading instructors, mentors, and peers, you’ll complete the program with a supportive community that will help you secure your future in the digital world.

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Agency-Simulated
Model

During the program, you’ll identify a digital marketing role you’re interested in and form into a group that emulates an agency environment. You’ll collaborate with your teammates to execute brand architecture, pitch decks, creative briefs, and more. The group will work in tandem with a real client and manage a real budget, giving you experiential knowledge you can showcase when applying for jobs.

Go Further With a Digital Marketing Career

Journey Into a Career Path With Abundant Opportunities

Digital marketing is an extremely versatile field. Whether you’re a wordsmith, creative genius, or are more interested in data and analytics; there’s a position out there to fit your unique skill set. From content creation and social media strategy to pay-per-click advertising and email marketing—there are so many options to choose from. Our in-depth curriculum covers the industry’s most in-demand marketing tactics and prepares you to pursue an opportunity that best matches your skill set, passions, and interests.

The Digital Marketing Professional Program prepares you with the skills needed to pursue a variety of roles:

SEO
Specialist

PPC
Specialist

Paid Social
Media Strategist

Content Marketing
Strategist

Social Media
Manager

Email Marketing
Specialist

E-Commerce
Specialist

Marketing
Data Analyst

Digital Marketing
Strategist

Download a copy
of our Course Catalog

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Start Training for a

Career in Digital Marketing

30-Hour Introductory Course | 403-Hour Extended Program

The American University Digital Marketing Professional Program curriculum is consistently updated to reflect current marketing trends to ensure you’re learning the most cutting-edge practices.

Introductory Course

Start your digital marketing journey with an overview of marketing core concepts and the many ways in which businesses can leverage digital marketing to grow their customer base. Explore social media marketing, pay-per-click advertising, search engine optimization, influencer marketing, and Google Analytics.

Career Services

This specialized module provides you with the support and tools needed to successfully prepare for a digital marketing career. Career planning services include interview training, internship placement assistance, resume writing, LinkedIn profile optimization, and professional e-portfolio review.

Foundations
Fundamentals of Marketing

This course serves as a foundation of what’s to come throughout the program. Dive into key marketing concepts and terms, including buyer personas, branding, and concepts of inbound and outbound marketing, data analytics, and more.

Content Marketing

Recognizing how content relates to each stage of the marketing funnel is key to forming high-quality, high-quality pieces during the content creation process. In this module, you’ll learn how to develop content plans, create compelling content, and target audiences at each phase of the funnel, with metric-driven goals and proven tactics.

Customer Relationship Management

This course will teach you how to manage and maintain important customer relationships by tracking customer behavior across platforms like HubSpot and Salesforce. You’ll also learn how to manage customer requests and queries in an online setting.

Core A
Web Development for Marketers

Throughout this course, we’ll teach you how to design and build a website with widely used site-building tools like WordPress, HTML, and CSS. Gain hands-on experience using plug-ins, themes, and uploading web content.

User Experience (UX)

Grow your knowledge of UX Design best practices while learning how to develop and deliver a seamless user experience. Having this experience is key in developing a successful website that engages and converts its users from prospect to customer.

E-Commerce

Learn how to build an e-commerce store that can integrate effectively with Shopify, Etsy, eBay, and Amazon. Students will discover how to develop and maintain vendor relationships, establish logistics, perform competitive analysis, develop product pricing, and set up online transactions.

Data Analytics & Visualization

Discover how to interpret key marketing data such as the number of unique site visitors, pages viewed, access source, bounce rate, and conversion rate to help maximize a business’s reach and conversion. Learn why data is a crucial aspect of every marketing strategy and how to use it to optimize marketing results.

Core B
Search Engine Optimization (SEO)

Gain a thorough understanding of SEO, including how to optimize your website and boost SERP rankings. Train to learn a range of SEO tools, including Google Analytics, Google Trends, Google My Business, Google Search Console, and more.

Email Marketing

Discover how to craft email campaigns and effectively attract and nurture leads throughout the customer journey. Gain exposure to the most in-demand software programs and learn how to increase sales with automation tools.

Social Media Marketing:
Organic & Paid

Learn how to develop and manage organic and paid social media marketing campaigns on a range of social platforms. This course also covers affiliate and influencer marketing and includes training for the Facebook Blueprint Certification exam.

Capstone
Search Engine Marketing (SEM)

Learn how to utilize SEM tools such as Google AdWords, Google Tag Manager, and Google Ads Editor. This portion of the curriculum also prepares students with the knowledge needed to take the Google AdWords Certification exams.

Digital Strategy

This course will help you understand how to interconnect the many facets of digital marketing such as Google AdSense, buying and selling media, programmatic advertising, and real-time bidding to develop a winning digital marketing strategy. Work with real clients to gain marketable skills you can leverage when applying for positions.

Introductory Course
Career Services
Foundations
Fundamentals of Marketing
Content Marketing
Customer Relationship Management
Core A
Web Development for Marketers
User Experience (UX)
E-Commerce
Data Analytics & Visualization
Core B
Search Engine Optimization (SEO)
Email Marketing
Social Media Marketing:
Organic & Paid
Capstone
Search Engine Marketing (SEM)
Digital Strategy
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Introductory Course
30 Hours

Start your digital marketing journey with an overview of marketing core concepts and the many ways in which businesses can leverage digital marketing to grow their customer base. Explore social media marketing, pay-per-click advertising, search engine optimization, influencer marketing, and Google Analytics.

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Career Services
10 Hours

This specialized module provides you with the support and tools needed to successfully prepare for a digital marketing career. Career planning services include interview training, internship placement assistance, resume writing, LinkedIn profile optimization, and professional e-portfolio review.

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Fundamentals of Marketing
24 Hours

This course serves as a foundation of what’s to come throughout the program. Dive into key marketing concepts and terms, including buyer personas, branding, and concepts of inbound and outbound marketing, data analytics, and more.

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Content Marketing
15.5 Hours

Recognizing how content relates to each stage of the marketing funnel is key to forming high-quality, high-quality pieces during the content creation process. In this module, you’ll learn how to develop content plans, create compelling content, and target audiences at each phase of the funnel, with metric-driven goals and proven tactics.

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Customer Relationship Management
12 Hours

This course will teach you how to manage and maintain important customer relationships by tracking customer behavior across platforms like HubSpot and Salesforce. You’ll also learn how to manage customer requests and queries in an online setting.

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Web Development for Marketers
43 Hours

Throughout this course, we’ll teach you how to design and build a website with widely used site-building tools like WordPress, HTML, and CSS. Gain hands-on experience using plug-ins, themes, and uploading web content.

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User Experience (UX)
12 Hours

Grow your knowledge of UX Design best practices while learning how to develop and deliver a seamless user experience. Having this experience is key in developing a successful website that engages and converts its users from prospect to customer.

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E-Commerce
15.5 Hours

Learn how to build an e-commerce store that can integrate effectively with Shopify, Etsy, eBay, and Amazon. Students will discover how to develop and maintain vendor relationships, establish logistics, perform competitive analysis, develop product pricing, and set up online transactions.

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Data Analytics & Visualization
24 Hours

Discover how to interpret key marketing data such as the number of unique site visitors, pages viewed, access source, bounce rate, and conversion rate to help maximize a business’s reach and conversion. Learn why data is a crucial aspect of every marketing strategy and how to use it to optimize marketing results.

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Search Engine Optimization (SEO)
72 Hours

Gain a thorough understanding of SEO, including how to optimize your website and boost SERP rankings. Train to learn a range of SEO tools, including Google Analytics, Google Trends, Google My Business, Google Search Console, and more.

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Email Marketing
12 Hours

Discover how to craft email campaigns and effectively attract and nurture leads throughout the customer journey. Gain exposure to the most in-demand software programs and learn how to increase sales with automation tools.

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Social Media Marketing: Organic & Paid
72 Hours

Learn how to develop and manage organic and paid social media marketing campaigns on a range of social platforms. This course also covers affiliate and influencer marketing and includes training for the Facebook Blueprint Certification exam.

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Search Engine Marketing (SEM)
75.5 Hours

Learn how to utilize SEM tools such as Google AdWords, Google Tag Manager, and Google Ads Editor. This portion of the curriculum also prepares students with the knowledge needed to take the Google AdWords Certification exams.

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Digital Strategy
15.5 Hours

This course will help you understand how to interconnect the many facets of digital marketing such as Google AdSense, buying and selling media, programmatic advertising, and real-time bidding to develop a winning digital marketing strategy. Work with real clients to gain marketable skills you can leverage when applying for positions.

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One-on-One Career

Coaching and Support

Feel empowered and supported throughout your job search.

The American University Digital Marketing Professional Program provides each learner with personalized career coaching and professional development resources. Throughout the program, aspiring digital marketers will gain access to resume writing workshops, interview coaching sessions, alumni panels, and a network of hiring partners eager to enrich and employ the new generation of digital marketers.

There is no guarantee of job placement.

Program Tuition

Tuition for the American University Digital Marketing Professional Program includes personalized career coaching, student success managers, job placement assistance, and access to our exclusive hiring partner network.

30-Hour Introductory Course

$500

403-Hour Extended Program

$14,500

Requirements

Internet access

Laptop computer

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*Tuition, fees, and deposits are subject to change.

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